UMKC Cultural Concepts Marketing Netflix to The Hispanic Community DiscussionSchool

University of Missouri – Kansas City

Question Description

I’m working on a Marketing question and need guidance to help me study.

Assignment Cultural Concepts

Cultural concepts include knowledge, beliefs, law, moral, customs, and any capabilities and habits acquired by humans as members of society.

You are the department head of a marketing firm that has been given the assignment of creating a marketing plan to sell Netflix to the Hispanic population. In a 3 page (double spaced) document explain how you would assess and focus on the difference in culture, however also remember the differences even in sub-cultures. What approach would you take to insure the campaign was successful?