Press Release – 15% of module total. Please have a look at the three attachments: 1. The first attachment will explain what a press release should include and examples of a bad press release. 2. The second attachment is about the business – Current Account Switching Service “CASS” 3. Assignment brief – Page 20. Important reading: 1. https://www.bacs.co.uk/Resources/FactsAndFigures/Pages/CurrentAccountSwitchServiceStatisitics.aspx Figures will need to be added to the press release. 2. Press Release Tutorial https://www.youtube.com/watch?v=8UGjujm9BKw – explains what a press release is.
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