The context: You are employed by a consulting company. Your company has been recently approached by Kraft Foods Group that is looking for new business opportunities overseas. One option that has been suggested to a board of directors is wine industry in Turkey. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Turkish wine industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases. (MINIMUM 30 REFERENCES)
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