Through the case study and additional research of articles and public company documents, develop a paper about business level strategy. Following Porter’s Five Force Model, your paper must address the following questions: What is (are) the main industry (industries) in which the company competes? Using S.W.O.T., identify the assets of the firm, the capabilities of the firm, the core competencies of the firm and its competitive advantage(s). What business level strategy does the firm seem to be pursuing in this industry? Why? What corporate level strategies is the firm pursuing? Why? Have there been any major changes in its strategy recently? Why? Be certain to provide a clear foundation of understanding regarding strategy and Porter’s model. Use peer-review references other than the textbook. Papers should be a minimum of seven complete pages (not part of a page) to a maximum of 12 pages. In addition, the paper should have a separate cover page and a separate reference page. The paper must conform to APA style. Please use 12 point type (either Arial or Times Roman type face), one inch margins, double spaced, with a five space indent for each paragraph. Spelling, grammar and punctuation count. NOTES: In the attachment there is a paper example that you can follow to give you an idea of what to do in the paper.
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