Individual Project IDEA GENERATION AND EVALUATION In this assignment students will: b) generate a portfolio of five new business opportunities, the quality of which will be assessed by the: novelty and business potential associated with the portfolio ideas diversity of the portfolio (especially with respect to the generation methods employed, but also variety in terms of product vs service, industry, market, business model, etc.) c) briefly describe the process/method used to generate each idea. In other words, how did you come up with the idea? _________ Total Marks: 20% of final grade Format Include a cover page but NOT a table of contents. The paper may be single-spaced. Format can be in paragraph form or bullet points. Complete the following for each of the five business opportunities/ideas: (point form is acceptable) Idea #1: Name of business a) Description of the service or product b) Target market c) Competition d) Novelty (how it is unique and different from the competition) e) Business Model: What will the business actually do? f) Resource Requirements (financial and non-financial resources necessary for the business to succeed) g) Source of Business Idea – how you came up with the idea.
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