1) Explain a system that you use in your daily life and explain each component of the system. You may use a diagram to help explain the system.2) Consider the four definitions of information presented in this chapter. The problem with the first definition, “knowledge derived from data,” is that it merely substitutes one word we don’t know the meaning of (information) for a second word we don’t know the meaning of (knowledge). The problem with the second definition, “data presented in a meaningful context,” is that it is too subjective. Whose context? What makes a context meaningful? The third definition, “data processed by summing, ordering, averaging, etc.,” is too mechanical. It tells us what to do, but it doesn’t tell us what information is. The fourth definition, “a difference that makes a difference,” is vague and unhelpful.As well, none of these definitions helps us to quantify the amount of information we receive. What is the information content of the statement that every human being has a navel? Zero—you already know that. On the other hand, the statement that someone has just deposited $50,000 into your chequing account is chock-full of information. So, good information has an element of surprise.Considering all of these points, answer the following questions:a.What is information made of?b.If you have more information, do you physically weigh your decisions more? Why or why not?c.If you give a copy of your transcript to a prospective employer, is that information? If you show that same transcript to your dog, is it still information? Where is the information?d.Give your own best definition of information. 3) Samantha Green owns and operates Twigs Tree Trimming Service. Samantha graduated from the forestry program of a nearby university and worked for a large landscape design firm, performing tree trimming and removal. After several years of experience, she bought her own truck, stump grinder, and other equipment and opened her own business in Winnipeg.Although many of her jobs are one-time operations to remove a tree or stump, others are recurring, such as trimming a tree or groups of trees every year or every other year. When business is slow, she calls former clients to remind them of her services and of the need to trim their trees on a regular basis.Samantha has never heard of Michael Porter or any of his theories .She operates her business “by the seat of herpants.”a.Explain how an analysis of the five competitive forces could help Samantha.b.Do you think Samantha has a competitive strategy? What competitive strategy would seem to make sense for her?c.How would knowledge of her competitive strategy help her sales and marketing efforts?d.Describe, in general terms, the kind of information system that she needs to support sales and marketing efforts.
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