(Solved): Case Study: IKEA in the far East (China and Japan)


(Solved): Case Study: IKEA in the far East (China and Japan)

Please use the Harvard Referencing System for referencing requirements Total wordage: 4000 words. Case Study: IKEA in China and Japan and answer question, Questions 1. Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in (a) China; and (b) Japan? Wordage: 1000. 3. Discuss the market entry strategies that IKEA adopt in China and Japan respectively. (Wordage: 1000 3. what are IKEA product, pricing, marketing communication and distribution decisions in the two Asian markets? To what extent these marketing mixes have been adapted to the preferences and needs of these markets? (Wordage: 1000. 4. For each of these markets, plan, discuss and justify what, in your opinion, IKEA’s marketing strategy should be in the near future to gain market shares and achieve higher profitability.

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