Introduction and Literature Review: (Only 1750 Words) This element of the assignment requires you to: 1. Introduce the project and outline the research area and the chosen company (Booking.com) 2. Broadly following the topics covered in the lectures (I will provide lecture notes) you are required to critically evaluate the academic research in the area of international services management. 3. The findings from this review will be the theoretical lens you will use to analyse your chosen company in the next section (Will do myself) of the project. Requirements: – Can only use peer review articles/academic journals for research. Articles/journals must be written in 2005 onward. – Roughly need 10 articles/journals
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