Samford University Ch 8 Walt Disney Company Marketing DiscussionSchool

Samford University

Question Description

I’m studying for my Marketing class and need an explanation.

Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. The Walt Disney Company has since expanded successfully into a global entertainment and media brand.

• Using the internet, research the components that make up the Disney brand and discuss how The Walt Disney Company has expanded its product mix; https://www.thewaltdisneycompany.com/ (Links to an external site.).