Northern Virginia College Wk 4 Yelp Consumer Decision Video QuestionsSchool

Northern Virginia Community College

Question Description

Help me study for my Marketing class. I’m stuck and don’t understand.

Please watch this video: https://www.viddler.com/embed/11ce9b28

Please answer the following questions:

1. How does Yelp help the consumer decision process?

2. What is the main reason for what the consumers are using it?

3. How Yelp compares with other similar sites? Why consumers would choose to use another similar site and not Yelp?

Please include 2 paragraphs or more (5-6 lines each) to explain your arguments/answers. If you want you could also include an example to demonstrate your argument/answer.