Assignment 1: Developing a Public Relations Plan, Part 1
Developing a Public Relations Plan, Part 1
Research a nonprofit organization that has faced a public relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media.
Write a 4-5 page paper in which you:
Your assignment must:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Explain the basic functions of public relations, how it can be used to support corporate goals, and how it can be integrated into marketing strategy.
Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications
Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).
Use technology and information resources to research issues in public relations.
Write clearly and concisely about public relations issues using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.