California State University – Dominguez Hills
I’m stuck on a Marketing question and need an explanation.
900 word limit answering the discussion questions
– Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer.
– Were the negative outcomes worth the launching of the Unicorn Frappuccino? Explain your answer.
– How could Starbucks have mitigated employee backlash?
I’ve attached the case study and links to the information