CSUDH Starbucks Marketing Perspective of The Unicorn Frappuccino DiscussionSchool

California State University – Dominguez Hills

Question Description

I’m stuck on a Marketing question and need an explanation.

900 word limit answering the discussion questions

Discussion Questions:

– Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer.

– Were the negative outcomes worth the launching of the Unicorn Frappuccino? Explain your answer.

– How could Starbucks have mitigated employee backlash?

I’ve attached the case study and links to the information

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