CASE APPLICATION 1 Icelandic Volcano, Global Commerce, 0 Ihis volcano has a funny name-Eyjafjallajokull-but its impact T: was not so funny to global businesses, both large and small.98 When it erupted on April 14, 2010, the plume of volcanic ash that spread across thousands of miles disrupted air travel and global commerce for a number of days. As thousands of flights were canceled across Europe, tens of thousands of air travelers couldn’t get to their destination. For example, Marthin De Beer, vice president of emerging technolo- gies at Cisco Systems, was headed to Oslo to discuss the final aspects of its acquisition of Tandberg, Norwegian teleconfer- encing company. However, when his flight was canceled, he and flight information screen at an air- port ou…1. Could a company even plan for this type of situation? If yes, how? If not, why not?
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