LO3 Produce a marketing plan for an organisation that meets marketing objectives. P4 Develop a marketing plan that includes key elements of marketing planning for an organisation to achieve marketing objectives. M4 Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives.LO4 Develop a media plan to support a marketing campaign for an organisation.P5 Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief. M5 Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication.
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